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[Unity3D.com Blog] How Tactic used augmented reality to bring Coca-Cola to life for the holidays

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Tactic is using Unity to pioneer a new category of brand marketing: AR-enhanced product packaging. Pointing your phone’s camera at a package or label launches unique and compelling AR experiences that drive increased engagement and sales. We caught up with Tactic’s executive creative director (ECD) to talk about the challenges and opportunities for AR-enhanced products […]

The post How Tactic used augmented reality to bring Coca-Cola to life for the holidays appeared first on Unity Technologies Blog.

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