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[Unity3D.com Blog] Lexus opens the door for virtual production in Unity

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Car buyers increasingly expect rich and unique online experiences during their purchase journeys. In this post, learn how Lexus is using Unity to reimagine the production process for advertising/marketing content – ultimately paving the way for the automaker and its creative partners to create high-fidelity imagery and videos faster, more cost-effectively, and at an unprecedented […]

The post Lexus opens the door for virtual production in Unity appeared first on Unity Technologies Blog.

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